Tuesday, July 28, 2009

Schlitz and Giggles

While buying essential liquids at my favorite liquor-mart today I did a double-take - was that Schlitz long-neck bottles? Yes indeed. On a long and entirely worthwhile quest to sample as many beers of my dad's generation as possible, hopefully on tap or in bottles, my only brush with Schlitz was chancing across a $5 12-pack of cans circa 1999; it was swill, and low-grade swill at that. But now Schlitz is trying a comeback with the original recipe which was abandoned circa the late 1970s - they sped up the brewing process, had hops problems that kept the brew from foaming, and the death knell came when they tried to fix the foaming problem with a seaweed derivative that over time hardened into chunks at the bottom of the bottle... a turnoff to even the least choosy beer drinkers. So now they're back with the "1968 recipe" and a bottle with a 1950s style logo. And the first bottle's pretty good. Now for the next five.

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